The effort to
promote Euskara here in the United
States will require that we move on several fronts at the same
time that we identify as "visible, viable & vital". One of these fronts is a promotional campaign. We
need a greater general awareness of the central role of the
language in our culture.
To accomplish this, we need to develop a campaign to make more
people aware of the language and also the new opportunities to
learn it. This is what has been--and is being done--in the
Basque country with various campaigns and programs. I looked at
some of those but the phrases and concepts wouldn't work as well
here. So we thought we'd borrow from a local idea: "Got
this isn't an original idea since it is patterned off the Got
Milk? ads, but that does us a service because most folks
already grasp the concept of the ad. Going with this
phrase accomplishes several things--first it's eye catching and
already self-explanatory. Second, it perfectly defines what "euskaldun"
means which is one who has Euskara or Basque. So "Got Basque"
is actually a pretty accurate definition although the grammar in
English is a bit strained ("Do you have Basque?" isn't quite as
catchy). Finally, just like needing to have milk with cookies,
it conveys the concept of the desirability of having Euskara
with the culture.
above makes prominent several things: the "Got Basque?"
phrase; NABO & HABE's partnership in this venture; the call to
start learning; the website to consult for more information and
the meaning Euskaldun in English along with the Basque phrase:
"Don't you know that it is Euskara that makes us Euskaldun?"
Finally, in Basque and English the call to start & keep
learning. We will be distributing postcard size copies of this to help get
the word out.
As stated on our
homepage, as one of the world's most distinctive minority languages, Euskara's future will be decided by the current generation
of speakers. We need your help to keep our language
viable and vital. Hasi ikasten--start learning!
Jarraitu ikasten--continue learning!
Below are the
postcards that Sam Snodgrass of Boise produced to further
promote learning Basque. Oso ondo Sam! Click on the
images to enlarge.