Values: 1. To act taking the whole of the Basque language community into consideration. 2. “Co-competition” (competition + cooperation): to develop collective projects taking individual interests as the starting point. 3. To respect and encourage the activities of its members. 4. In general, to avoid competition and seek complementarity. 5. To have an image and level of communication that are both high and sophisticated. 6. To give special attention to applied initiative. 7. For its members to derive benefits that can be measured. 8. To act with social responsibility by spreading the results among society at large.