Is your conversion rate high enough? I wnat to NOW! See Project Iberia
We create a proactive client focus to increase your conversion rates and achieve higher sales.
Who has managed this? atrÁpalo
We create easier-to-use applications to make them more efficient and profitable.

Who has managed this? la Caixa
We know how they get to you, what they do and how they behave, so as to optimise your results.
Who has managed this? bci

1st. Study

Persuadability in e-Commerce


After analysing 30 stores in the United States, Spain and Chile using 100 factors which define the capacity for persuasion in an online store. These are the results:

1. Amazon, 2.Overstock, 3.Buy

Do you want to know why?
I want to see the details of the study >


Persuasive software. Naturally.

After having worked for different software companies – including Openbravo which quadrupled its conversion rates after implementing some of our recommendations - here are 10 core ideas with 10 examples which are worth discussing.

Carry on reading >


Persuasive, right from the start

A few days ago, I gave a talk about persuadability in Barcelona, and one of the audience, Alberto Caimi from Acuista – a computer and electronics store – came forward to give me his card.

Carry on reading >

¿Debemos estar en alguna otra ciudad?
Pl. Tirant lo Blanc 7
08005 Barcelona
(+34) 93 224 04 84
San Agustín, 12 - 2º
28014 Madrid
(+34) 91 429 98 68
San Pío X, 2460 of. 1302
Providencia (Santiago)
(+56) 02 657 2517
333 NE 59th Terrace
Miami, FL 33137
(+1) 877 698 99 77
SÃo Paulo
Paulista, 726 Of. 1601
São Paulo. 01310-910
(+55) 11 3254 7632
González Camarena, 1450 6C
Col. Santa fe, México DF 05109
(+ 52) 55 5257 5981
Buenos Aires
Moreno 850 Piso 21 Of. A
Buenos Aires C1091AAR
(+54) 11 5252.0845