The Love Project

by Kit on May 25, 2011

Photography slideshows are often the most popular presentations that we post on our Facebook page. Is it the imagery, the subject matter? Or maybe it’s that most of us need to take a break in our busy day and just let our minds breathe for a moment. On December 16 of last year, amateur photographer Linda Mango posted this entry on the 365Project’s discussion page: “Would You Like to Contribute to My Project?”

Linda works in a long-term care facility in Pennsylvania and has experimented with the affect that visual imagery has on patients with chronic pain:

For the past two years, I’ve shared a PowerPoint presentation of pictures I’ve taken set to music. Shown in a cozy room with soft lighting, these pictures help our residents escape from their reported pains. Residents rate their pain prior to the presentation and after and in every instance, their pain is greatly diminished from watching the presentation and listening to the soft, soothing music.

Linda’s observations prompted her to ask participants in the 365Project to contribute their photos in order to expand the collection. This she called “The Love Project.” Three days later, Linda posted an update stating that she couldn’t accept any more photos – the response from fellow photographers had been overwhelming! Much to our delight, Linda has posted this collection of photographs as a presentation here on SlideShare.

During the very busy days of our very busy lives, it’s worth a moment to take pause and give our minds a mini-vacation. Relax, breathe, and notice the beauty that surrounds us. Thanks, Linda, for your gift to these residents, and for reminding us that beauty can indeed heal.

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NASA Universe Launches on SlideShare

by ross on May 16, 2011

Today the NASA Universe launched on SlideShare, the same day as the final voyage of the Endeavor Space Shuttle. The NASA Universe provides presentations, documents and videos shared directly by NASA Headquarters and its ten field centers, in an integrated experience with activity from other social networking sites.

“NASA always is on the lookout for new ways we can engage people in their space exploration program,” said NASA Social Media Manager Stephanie Schierholz. ”SlideShare provides us another great way to share our content in new ways and new places with the goal of inspiring and interesting people in the universe.”

NASA social media activities were presaged by the National Aeronautics and Space Act:

“The Administration, in order to carry out the purpose of this Act, shall— – (3) provide for the widest practicable and appropriate dissemination of information concerning its activities and the results thereof.”

Consistent with this mission, the NASA Universe provides this rich media to the world’s largest professional sharing community. Content is easily shared and embedded across other social networks and social media.

NASA Universe is a SlideShare Network, which provides large organizations a rich, branded and distributed social media presence. At launch, the network includes Channels from the Ames, Dryden, Glenn, Goddard, Johnson, JPL, Kennedy, Langley, Marshall and Stennis field centers. As well as Channels on NASA Technology, and the NASA Open Source Summit event.

Press coverage:

 

 

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Weekend homework: your career

by Kit on May 13, 2011

When was the last time you updated your resume or LinkedIn profile? Even if you’re in the same position, no doubt you’ve done some new stuff that is worth sharing. Equally important…are you using social media to help connect you to a growing professional network?

In “Twitter to Tenure”, Vineet Arora, MD lists 7 ways that social media has helped her advance her medical career. You may remember Dr. Arora as winner of our “Most Professional Video “ contest last year. Her team’s video “Hospital Handoffs for Intern Orientation” won the grand prize!
Dr. Arora tells us this:

“For the Twitter to Tenure workshop at this year’s Society of General Internal Medicine Meeting, I was asked to think about how social media enhanced my career. This may sound ridiculous at first- after all, social media is a big waste of time right? Wrong as some of you have discovered. Social media has opened doors for me by connecting me to a variety of people I would not have met.”

Ultimately, you’re in business for yourself – even if you’re employed at someone else’s company, agency or organization. It’s up to you to manage your professional development AND your professional reputation. That’s what “personal branding” is all about – managing the world’s perception of you and your work. In his presentation “Personal Branding in Work and Life”, Jack Crawford gives great examples of how he manages his own personal brand…

Shashi Bellamkonda is a generous and well-known member of the social media community. He has created a genuinely positive reputation throughout his network, all while working for the large company Network Solutions. For practical tips and advice on building your personal brand, take a look at Shashi’s presentation “Effective Personal Branding”.

You’ve probably heard us talk about creating your resume as a presentation and adding it to your SlideShare channel. How can anyone resist Jesse Desjardin’s latest CV presentation in his quest for employment with Tourism Australia?

What about a resume infographic?! In 4 Ways to WOW Hiring Managers with Tech, Jessica Miller-Merrell, SPHR tells us about Hagan Blount and the success of his Resume Infographic. She also encourages the geek in each of us by suggesting we add QR codes to our business cards and resume. (She also explains what a QR code is.) Read the whole article here>>

It may seem like a nuisance to try and search out every possible social networking site, and add yourself to each one. That’s where LinkedIn can help you out. In his article “Linking In & Synching Up to Stay Ahead”, Troy Redick describes his approach:

“By adding the Tweets feature to my LinkedIn profile, I have been able to synchronize my LinkedIn status with my separate Twitter account, as well as linked my central profile to a Slideshare (to post my educational and advertising power-point presentations online), a WordPress blog and a Youtube account.”

Connections will occur as a natural response to “putting yourself out there” and keeping your information up to date. But remember, your network is a community. That leaves us with this food for thought from Dr. Arora:

“Part of being a good citizen on social media is giving back. I try to give back when I can through helping anyone who contacts me for something specific – so I have read personal statements, reviewed websites, and offered input to others who are interested in my perspective on their work.”

Have you tried a job search, resume writing or personal branding technique that worked for you? Please leave a comment below. We’d love to hear about it.

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San Francisco startup InsideView sells a sales intelligence solution that many consider part of the Social CRM category. I spoke with their Inbound Marketing Manager, Koka Sexton, who has built out their presence on SlideShare. In this interview you will find great tips for any B2B marketer.

How did you get started with SlideShare?
I have been a fan of SlideShare for a while now, using it initially for research. I set up a company account not knowing the direction to be. And I first started uploading content when we had some regional marketing events that had public presentations. When our CEO Umberto Milletti went to SXSW he gave a talk on Social Espionage & CRM: Selling to Customer 2.0.  As is often the case he had people coming up to him asking if they could get a copy of the slides, so he asked me for help. So of course, I simply shared them on SlideShare.

What was the response to the presentation?

Within the first hour it had 400 hits on it. And then I realized I should start capturing leads, so I signed up for Silver Pro and turned on lead capture.

You progressed through SlideShare Pro plans quite quickly, can you share why and how?

In the first day and a half, we blew through the 30 leads per month that come with the Silver plan. In a day and a half it blew through the 70 leads that come with Gold. At that point at least I needed to upgrade to Platinum where there is no lead limit, even though I didn’t what the upper volume would be. I also realized it was time to put some more resources into branding the InsideView Channel and more.

Initially when we were generating leads we weren’t passing them directly to sales reps and instead put them into a nurturing campaign for pre-qualification. With SlideShare Platinum we were able to add custom fields to the lead form. This allowed the leads to be scored immediately so some that met a filtering criteria could be directly assigned to reps. Now we can track lead quality, and the quality of the leads is good, which further validates the Platinum level for us.

How does SlideShare Pro fit into your marketing strategy?

We are building SlideSare as part of a broader content strategy. We also evaluated what content portal or repository we needed for our content. We looked at what cost savings was vs. massive databases like SharePoint, content portals that reside within CRM systems like Salesforce, or creating one on our own with open source. While SlideShare was of course cheaper, cost wasn’t the reason we chose to go with it for content strategy.

We wanted a directory of content with social components so people can find it on their own. Based on SlideShare Analytics we can see that a lot of people find it based on being in SlideShare already. This lets us broaden our reach beyond our own ecosystem that we direct to the Channel, and lets us be in the place where people are already looking for this kind of information are. We can store our content publicly, and push our own customers and prospects to it, but in an environment where people outside of our reach that are looking for content can find it.

How is this part of your social marketing mix?

My social strategy puts a high focus on the content we are generating and pushing that out on a regular basis. Initially I was thinking this was a repository for data sheets and corporate functional content, but realized that presentations could go viral, and put more of a focus on creating more content about the industry as a whole instead of us as a company.

This quality content is a driver for our thought leadership. Now we are specifically producing for the SlideShare audience based on what we are learning from the community, what is popular, and what gains engagement.

I like to be on the edge of social media and see what is coming out early. While I have full confidence in SlideShare’s ability to grow, especially given past growth, some of these products are relatively new. But I did know that the social functions would help the content get further distribution into other social media and I could embed content into our blog or other properties. All while capturing leads and encouraging downloads. We also found our own ecosystem of customers and partners that also have SlideShare accounts, and now we promote each other’s content.

Your Channel is pretty well built out, can you share how and why?

Having consistent branding was important to us, as was integrating our other social media efforts. We added Custom Content Boxes because our overall marketing strategy includes making things more social. Often people dont know who we are when they first visit the Channel. When they land, they see conversaitons in real time and we promote our other social profiles. If somebody goes to a destination and sees real-time conversations taking place it becomes inherently more transparent and they can see positive or edcation conversations. This helps validate our thought leadership and instills trust in our brand

Any tips for content creation or lead generation?

When you give a presentation live it generally includes no links. But when you when you upload to SlideShare you should give them links, to tweet this, go to our Facebook page and other ways so there is some interaction with that content.

One thing we tried briefly, but didn’t work, was requiring people fill in the lead form on all of our content. We saw the numbers decline quickly. So you should make it [the lead form] optional for most people. Now, for us, data sheets and company specific collateral is gated, but general thought leadership stuff we open up.

So what’s next for you with SlideShare?

Do more with videos and start experimenting with Zipcasts.  There is also a massive audience in SlideShare that we are just beginning to tap into, so I want to do some marketing to draw more people into the Channel.

Well, I think you just did. Thanks for your time!

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Over the past few weeks, several of our users have written articles sharing tips and best practices for using SlideShare. We think that our extended community will appreciate these insights, and have gathered and published them here. The articles below offer a combined 35+ tips to help you increase views and audience interaction. Key themes include improving the quality of your presentations, content aggregation, increasing interaction by being more social, and the difference between live vs. published presentations.

Jean-Marie Bonthous, aka @seamlessocial, advises on inbound, content and influence marketing, as well as community-building. His “Top 10 Ways to Unleash the Power of SlideShare” offers tactical tips for aligining your account with your search strategy. Also included are specific tips for creating compelling presentations and increasing your click-through rate.

In “How to get the most out of SlideShare” Adam Vincenzini of The Next Web encourages presenters to insert rich media into their presentations. He offers the Dell channel as a model for how a company can customize its account. In addition, he advises “content hunters” to use advanced search, categories and groups in order to make the most of SlideShare as a research tool.

In “10 Ways To Become a SlideShare Marketing Master” Kipp Bodnar of Hubspot points out the difference between live vs. published presentations. Have you thought of creating a revised version of your live presentation? Kipp encourages you to do just that. He references Dan Zarrella’s research, summarized in The Science of Presentations. Unlike Jean-Marie Bonthous, Dan’s research shows that slideshows with more slides get more views. This underscores the difference between live and published presentations. All the more reason to consider creating a revised presentation, possibly inserting more slides.

Jon Thomas digs a bit deeper into what makes a presentation succeed on SlideShare. In his “5 Tips To Perfect Your Slideshare Presentation” @story_jon shares advice for fine-tuning your presentation. He points out thatns a presentation “fails” when it either suffers from a lack of speaker or from “too many words.” Jon gives 5 strong presentation examples (we here at SlideShare know them well) and explains why each works. Jon closes his article with these words of wisdom…

“Slideshare can be a very powerful platform, allowing you to share your information and spread brand awareness. But in the end, it’s always about your audience. Provide them with useful content wrapped in an engaging experience and you’ll have a winner on your hands.

Thank you to authors above who put time and thought into their articles and lists. We really appreciate input from the folks like you who use SlideShare. This helps us understand what works for you, and what we can do to continuously improve.

What tips would you add to these lists? If you found this article helpful, please share it on Facebook and Twitter.


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This morning the White House published an article on their blog in response to questions about President Obama’s birth certificate. Along with the article, the White House published the President’s birth certificate on their SlideShare channel.

The White House states:

“…the President directed his counsel to review the legal authority for seeking access to the long form certificate and to request on that basis that the Hawaii State Department of Health make an exception to release a copy of his long form birth certificate. They granted that exception in part because of the tremendous volume of requests they had been getting.”

The birth certificate is clearly one of the most important political documents of our time. President Obama’s staff chose SlideShare as their primary method of distribution of the document. A long time member of the SlideShare community, they knew that publishing the certificate on their SlideShare channel would ensure its visiblity to the largest number of people in the shortest amount of time. They were right. In the first hour of publication, the birth certificate received 110,000 SlideShare views and just under 3000 Facebook likes.

We appreciate the trust that White House staff has placed in SlideShare, and look forward to continued service as a key publisher and distributor of important political and historic documents and presentations.

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CSI: Analytics – Eloqua & the value of an anecdote

April 22, 2011

Joe Chernov, Director of Content Marketing for Eloqua, recently published an insightful blog post. Joe tells the story of how he used analytics, Leadshare and Cloud Connector, along with careful detective work, to identify a key piece of information for their business. There are several layers to this story. I encourage you to read Joe’s [...]

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Presenters build communities

April 5, 2011

We’re noticing a growing trend this year among conference presenters. They are strengthening the communities of events they speak at in several interesting ways… Last week, members of the information architecture community came together for their international summit. IAs, user experience designers and content strategists travel from the far corners of the world to attend [...]

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